Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

This book discusses how to create, implement, and maintain a luxury wine brand, covering the unique business model, consumer segments, and industry best practices. It also includes original research on the size of the luxury wine market and its segmentation by region.

Format: Hardback
Length: 300 pages
Publication date: 07 February 2024
Publisher: ACADEMIE DU VIN LIBRARY LIMITED

Since the days of the ancient Egyptians, wine has been regarded as a luxury item, and today it is sought after by collectors and wine aficionados from all over the world. However, there has been little written about the world of luxury wine marketing, which explains how a wine brand can enter that exclusive realm. This book aims to demystify the process by outlining how to create, implement, and maintain a luxury wine brand.

The authors begin by defining and tracing the history of luxury wine, before delving into the distinct business model and consumer segments associated with luxury wine. They then provide an overview of industry best practices in the establishment of luxury wine brands. Each chapter is accompanied by a vignette of a successful luxury brand producer, offering valuable insights into the long-term vision and passion required to develop a successful luxury wine marketing strategy.

Furthermore, the book includes original research conducted by the authors on the size of the luxury wine market and an analysis of its segmentation by region. This provides a fresh and unique perspective on the world's top wine regions. Written as both a practitioner's guide and a textbook for wine business students, Luxury Wine Marketing serves as a cornerstone reference resource for the business of wine.

Weight: 546g
Dimension: 234 x 156 x 25 (mm)
ISBN-13: 9781913141578