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Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand

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Product details

Management number 201813021 Release Date 2025/10/08 List Price $53.24 Model Number 201813021
Category

Format: Hardback
Length: 263 pages
Publication date: 31 May 2025
Publisher: Springer International Publishing AG

font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031903823


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