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Nation Branding in Europe

Nation Branding in Europe

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Product details

Management number 201815125 Release Date 2025/10/08 List Price $11.34 Model Number 201815125
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 110 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

Weight: 172g
Dimension: 215 x 138 x 9 (mm)
ISBN-13: 9780367540142

Nation Branding in Europe

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