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Cases on Social Justice in China and Perspectives on Chinese Brands
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Product details
| Management number | 201818795 | Release Date | 2025/10/08 | List Price | $107.55 | Model Number | 201818795 | ||
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Format: Hardback
Length: 335 pages
Publication date: 22 July 2022
Publisher: IGI Global
Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.
Dimension: 279 x 216 (mm)
ISBN-13: 9781668449554
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