Trade Shows from One Country to the Next: Trade Show Differences when Exhibiting Globally

Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.Although dedicated to trade show marketing, much of the information in this book speaks to cultural differences with face to face selling at a four day international trade show.The book will not only appeal to marketing and exhibit managers but to show organizers, venues, and other forms of face to face selling in another country.Effective communication skills are key. There is no right way, there is no wrong way, there is only a diiferent way. Understand and respect what is different and you are on your way to success with international marketing. Read more