Motivation in Advertising 1957 1st Ed HC w/ DJ – Pierre Martineau Signed
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Product details
| Management number | 26643316 | Release Date | 2025/12/14 | List Price | $67.72 | Model Number | 26643316 | ||
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This is a 1957 first edition hardcover of Motivation in Advertising, signed by Pierre Martineau, Director of Research and Marketing at the Chicago Tribune. The book includes the original dust jacket, which shows wear consistent with age (edge chips, small tears, and discoloration). The hardcover itself is solid, with clean pages and no writing or markings inside.
A highly collectible classic in advertising, psychology, and consumer behavior. Signed copies of this title are scarce, making this an excellent addition for collectors, marketers, researchers, or anyone interested in the early foundations of motivational advertising.
Shipped with care and proper protection.
| Category | Books > Magazines |
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| Size | N/A |
| Brand | None |
| Condition | Good |
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