The Charm of Art Deco Pochoir Hand-Colored Prints: Giuliano Ercoli

In addition to age-related deterioration, there are folds, small dents, and fine scratches on the cover.

"The Charm of Art Deco Pochoir: Hand-Colored Prints"
By: Giuliano Ercoli (Translated by: Wataru Suenaga, Koromo Nakajo)
Publisher: Dohosha Publishing / Published: 1992 ISBN: 4810410536

This book is a collection of rich illustrations and commentary that introduces and explains hand-colored prints created using the pochoir (stencil) technique during the Art Deco period of the 1920s and 30s, from an art historical perspective.

1. What is Pochoir Printing?
"Pochoir" is a hand-coloring print technique that uses stencils to layer colors.
Even in an era when photomechanical printing was underdeveloped, it was used in fashion magazines and decorative books of the Art Deco period as a technique that allowed for vivid and uniform color expression.

2. Content Structure of This Book (Main Chapters)
It is structured around the following themes, explaining the background of production, representative works, and artists:

The Origin and Techniques of Pochoir Printing

Explanation of the history and production process of pochoir.

Works Related to Paul Iribe and Paul Poiret

Introduction of examples of fashion illustrations that gained popularity in the form of art books.

The Works of Georges Lepape and Turkish Taste

Analysis of an illustrator who symbolizes Art Deco.

Development of Fashion Illustration

Explanation of the relationship with fashion magazines and advertisements of the time.

Georges Barbier and Book Decoration

Representative pochoir examples in luxury books and fashion art books.

Decorative Patterns, Interior Design Collection

A chapter showing that pochoir also influenced design areas other than prints.

The Flow from the Spread to the Decline of the 1920s

It also follows the background of the spread of the pochoir technique and its eventual decline.

3. Included Illustrations and Materials
At the end of the book, a large number of pochoir illustrations (color and monochrome) are included, allowing you to visually experience the aesthetic sense and color sense of the time (approximately 191 pages / large format).
Thank you.