An Interview with President Yanai: A Personal Look at Uniqlo

“A Personal Uniqlo-ism: An Interview with President Tadashi Yanai at Close Range”
Tadashi Yanai / Shigesato Itoi
Price: ¥700
Publisher's Content Information
Shigesato Itoi directly interviewed Tadashi Yanai, the president of Uniqlo, who rarely appears in the media and is often described as a "rationalist." ...Was Yanai really this kind of person? This is a unique business book created with a completely different concept from similar books. The cover photo is by Noriyuki Tanaka. Cool.
About Tadashi Yanai: "Uniqlo" sells the same products in units of 1 million to 10 million annually. The expansion of stores in London this autumn has been a major recent news item. "Fast Retailing," which operates this giant casual clothing store, handles all processes, from production and material procurement to distribution, in-house. Its president is Tadashi Yanai. Born in Yamaguchi Prefecture in 1948, Yanai has built almost all of Uniqlo's growth in one generation.

Content Description
The president of Uniqlo is really this kind of person! The surprising remarks of a cool businessman who doesn't give long-winded explanations are revealed for the first time! A business lecture, not a business book.

Table of Contents
Introduction: How to make and read this book
Products need to have a dialogue with customers
Childhood in a local shopping street
I wasn't thinking about anything
If this doesn't work, maybe nothing will
What I want to say to people who want to succeed
Afterword: Being able to honestly talk about the "lukewarm bath"

Author Introduction
Tadashi Yanai [Yanai Tadashi]
Born in 1948. President of Fast Retailing, which operates "Uniqlo," which sells the same products in units of 1 million to 10 million annually.

Shigesato Itoi [Itoi Shigesato]
Born in 1948. While working on advertising copy, he is also involved in game production, songwriting, poetry, essays, novels, and other activities. He launched "Almost Daily Itoi Newspaper" on the internet in 1998. Currently, the number of daily accesses has grown to 400,000.
*This is introduction information of authors, editors, translators, supervisors, illustrators, etc. published in the book.

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